WINNING HEARTS & MINDS

Helping you truly engage with your target audiences

You’ve built the website, created the Facebook and Twitter accounts, sorted out the mobile app and maybe even a tracking system. But do they truly engage with your customers, prospects, employees, partners and stakeholders? Do they give people a consistent experience of your business? Chances are they don’t. That’s why you need Platform 4.

Platform 4 is dedicated to creating digital platforms to help clients engage with their customers in a meaningful and consistent way. Recognising the power of mobile, social, cloud and big data, Platform 4 brings together the best skills in communications, content, media and software development.

We will help you devise and execute communication and interaction programmes for your customers, prospects, employees, partners and stakeholders. Any point of engagement – be it on social media, on a website, through a call centre or via a cloud-based or mobile application – needs to deliver a clear and actionable communication, and allow for easy and intuitive interaction. A successful and productive engagement means a more loyal following and ultimately greater brand value for our clients.

START ENGAGING

SOCIAL MEDIA ISN'T A FAD...

78%

14%

of consumers trust

peer recommendation

trust advertising

IT'S A FUNDAMENTAL SHIFT IN HOW WE COMMUNICATE

WHY YOU NEED US

How we will add value to your business

Multichannel engagement and communication can be complex. Inconsistent information, broken chains of engagement and lack of correct brand positioning can result in frustrated customers, confusion among audiences, disgruntled suppliers and even insecure staff.

Customers, suppliers, partners and employees (CSPEs) are digital users in their everyday life. They expect to be able to interact with your company through any channel they choose. Their experience needs to be easy, interesting, consistent and productive if they are to continue to do business with you.

Your organisation is embracing new information technologies that will, inevitably, transform many operations in the workplace and affect your CSPE ecosystem. Disruption is inevitable. A strong engagement programme helps facilitate the change. It drives user acceptance and minimises fear, uncertainty and doubt through clear communications and true engagement.

WHAT WE DO

Understand how we will add value to your organisation

We create strategies to help you truly engage with your target audiences. Then we apply our creative talent to deliver campaign executions that are designed to get attention and make people stop and act – click, like, share, enter or purchase. We evaluate and use your existing digital channels to develop a congruent, logical and differentiated engagement programme. Every point of contact with your company needs to be a consistent experience, making those who engage “comfortable” in their interaction. Their experience must include those differentiators particular to your brand, such as tone of communication, visual attributes such as click-through icon design, graphics, visual aids and screen layouts, or call-out and helpline scripts for call centre staff.

We help define your target communities and develop a communications programme with a differentiated message, a strong call to action and the technology to allow for immediate engagement. We ensure that all engagement is monitored and that actions have a clear follow-up path into the appropriate part of your organisation.

PLATFORM 4 SERVICES & SKILLS

Multi Channel Communications

Social Community Building & Maintenance

Brand Activation & Media Services

Device & System Development

Creative Services

OUR CLIENTS

INSIGHTS FROM P4

The latest blogs and articles from P4 specialists and contributors

Stop paying bloggers to promote products

By | November 17th, 2016|Categories: Peter A Rae, Uncategorized|

There was a fascinating debate the other day among journalists and PR folk in the United Arab Emirates that went straight to the core of social media and its commercial exploitation. A PR person had [...]

Trump’s social proves it’s good for business

By | November 15th, 2016|Categories: Peter G Rae|

You may find Donald Trump egregious, but he did one thing very well – he made sure that people made his politics personal, using social media to raise a collective voice of millions in a [...]

Marketing and Comms Departments Alone Can’t Appease a Digitally Armed Customer

By | August 16th, 2016|Categories: Peter G Rae, Social|

One of the last tasks I had to do before I left corporate life was to deal with an outraged man on social media who had seen his country incorrectly represented on a map for [...]

CRM ain’t PowerPoint: don’t waste your software investment

By | August 2nd, 2016|Categories: Peter G Rae|

Make sure you make money out of your applications A friend and I were remarking over coffee today about the mountains of software that companies invest in, and how little of it they actually use. [...]

A picture says a thousand words

By | July 29th, 2016|Categories: Justin Evertse|

There are many topics and ideas I have considered blogging about, however it would be easier for me to draw them, or discuss them. You see, I’m an illustrator. On any given day if I [...]

How social is social?

By | July 28th, 2016|Categories: Samantha Hales|

Do you remember when your Facebook newsfeed use to be filled with friends and family news, pictures and stories? Think hard… When you went onto Facebook this morning, (my routine every morning), what do you remember seeing? You [...]

PLATFORM 4 MANAGEMENT TEAM

Platform 4 was founded by Peter Gay Rae, a leading IT industry communications expert; Justin Evertse, a digital communications expert and visionary; and Peter Arthur Rae, a highly experienced international corporate communications consultant. The company has offices in Dubai and Johannesburg and employs a team of 14 specialists.

Peter G Rae
Peter G RaeChief Executive Officer

Peter spent 26 years in the IT field in journalism, corporate communications and start-ups. She was director of corporate communications for Oracle Corporation in Eastern and Central Europe, the Middle East and Africa (ECEMEA) … Read More

Justin Evertse
Justin EvertseChief Digital Officer

Justin is a successful entrepreneur with international qualifications in audio-visual and multimedia management, events and conferencing and digital communications. Working with a wide range of clients in his native South Africa … Read More

Peter A Rae
Peter A RaeChairman

Peter is an accomplished senior communications professional with 36 years’ experience. He has led a wide range of corporate and marketing communications assignments across most industry sectors in all of the world’s major geographic regions … Read More

DBX | JHB HEAD OFFICES

We’d like to hear from you

Platform 4 is dedicated to creating digital platforms to help clients engage with their customers in a meaningful and consistent way. Recognising the power of mobile, social, cloud and big data, Platform 4 brings together the best skills in communications, content, media and software development.

We will help you devise and execute communication and interaction programmes for your customers, prospects, employees, partners and stakeholders. Any point of engagement – be it on social media, on a website, through a call centre or via a cloud-based or mobile application – needs to deliver a clear and actionable communication, and allow for easy and intuitive interaction. A successful and productive engagement means a more loyal following and ultimately greater brand value for our clients.